Learn
how to write an eCourse in 7 Easy Steps
and then market your eCourse to the
people who are hungry for your help!
Hi
and welcome!
If
you've got an
eCourse you want to
list,
click
here.
As you know, short
Courses have been
around for
years.
You
know the ones - in
every magazine
there'd be an ad
from the "University
College of Cambridge"
or someone similar,
offering you courses
in everything from "The Manly Art of Boxing in only 6 Short
Lessons" to "Bookkeeping for Fun & Profit"!
Well,
with the Internet,
just about anybody
can throw up a
webpage, and open
their doors for
business. And every
single real
marketing
"guru"
will tell you that
if you're going to
do well on the Web,
you need to do one
thing first - build
trust with your
visitors.
And
the best way, bar
none, to do that is
to give them a taste
of you and your
business.
How
Do I Do that?
Well,
what people really
come to to your
website for is
information. They
have a problem and
they think you may
be able to help them
solve it.
Maybe it will cost
them - and maybe it
won't. But
they want to check
you out and see if
you stack up against
your competitors.
So
what you have to do
is to:
 |
Get
their attention |
|
Show
them that you
MAY be able to
help them |
|
Get
them to commit a
little of
themselves to
you in return
for some
valuable
information |
Here's
where your eCourse
comes in.
An
eCourse is a short
series of Lessons
sent by email to
subscribers.
So for example,
let's say that you
wanted to sell a
book about learning
to play Poker (it's
a card game if you
don't already
know). Your
book will go into
all of the possible
hands, ploys,
betting strategies
and tips that make a
good Poker player.
But
how do I know that
you know anything
about Poker?
If I buy your book,
I might be wasting
my money! But
- what if you had a
free eCourse on your
website called "The 7
Secrets to Bluffing in Poker - how the greatest Poker Players in the world Bluff
and Win!"
Now,
if I'm a budding
Poker player, I'm
likely to subscribe
to that eCourse - "Why
the heck not, it's not costing me anything right?"
So for the next
7 days or weeks
(however you've
arranged it), I get
one of the Steps in
my inbox. And
in every step, I'm
getting great info
(plus a little plug
about your
book). Now I
trust you - now I'm
likely to buy from
you aren't I?
Managing
the eCourse Process
The
easiest way to
manage this is by
using software
called Sequential Follow Up
Autoresponder software.
With that software
(and you can buy it
to put on your
computer, or you can
"rent" it
by the month from
suppliers) you set
up your messages and
responses so that at
predetermined times
after the Customer
has subscribed they
get your messages -
all on automatic
pilot!
A
short list of
possible suppliers
of Sequential
Autoresponder
Software is listed
at the bottom of
this page.
Here
are a few Tips to
help you create your
eCourse:
-
Have
between 5 - 10
messages
More
than 10 is too
many for a
customer to keep
focussed - less
than 5 and you
won't get your
main sales a
message through.
-
Choose
Your Topic
Your
Topic should be
related to the
products or
services you
sell.
The idea is to
give the
customer a taste
of what you can
do for them.
-
Split
your topic in to
5 - 10
subtopics.
Using our
example of the
Poker Bluffing -
you would have 7
lessons sent out
over say 7 days.
You could split
your topics
into:
|
Day
1: What to watch
for when others
bluff |
|
Day
2: When you
shouldn't Bluff |
|
Day
3: What hands
should you bluff
on |
|
Day
4: What Facial
expressions you
should avoid
when you bluff |
|
And
so on.... |
-
Make
your lessons
look the same.
Change the
subject line
(Poker
Bluffing
lesson 1, 2, 3
...), but keep
the email
lessons looking
the same.
If you make a
standard format
(or template)
for your
eCourse, then
you can just
replace the main
content from one
to the other
without having
to redo it time
and again.
Plus it makes it
easier for your
customer to read
and absorb the
lessons.
Put subscriber
info on top
(their email,
date subscribed
etc. This way
you have a
defense if
somebody forgets
that they
subscribed (and
they do) and
accuses you of
spamming them.
-
ALWAYS
give valuable
Info
Remember, this
is your free
trial.
If they don't
think they
getting good
value now, they
sure won't buy
anything from
you later, now
will they?
This is where
you develop your
credibility.
People must
think that you
know your stuff
at the end of
this eCourse (if
not before).
-
Have
a Resource Box
Your Resource
box is your ad
at the end of
your message.
Here is where
you get to plug
your book,
product or
service.
You could give a
discount for
people who
subscribed to
your
eCourse.
Say something
like
|
This
eCourse
was
brought
to by
"Bottom
Drawer
Ace"
Bill
Straightflush.
Now
you know
how to
Bluff, get
the book
that will
tell you
the
Secrets of
the Worlds
Greatest
Poker
Players -
and
because
you
subscribed
to this
course,
you can click here and
save $15.
info@billstraightflush.com
www.straightflush.com
|
-
Check
your Messages
Make sure you
test your
messages and
links before you
send it out
there to the
world.
There's nothing
worse than
people
succumbing to
your marketing,
signing up for
your eCourse and
- nothing
happens!!
Marketing
your eCourse
Naturally,
you'll now want to
market your eCourse.
The
simplest
ways are:
-
List
it here in eCourse Central
(Click here to do that)
-
Add
it to your web
site
-
Advertise
it in your
ezine.
-
Submit
to every online
newsletter (ezine)
you can find.
-
List
with every
Directory you
can.
-
Link
Exchanges
Do a search on
Google to get
sites that
target the same
customers as you
- and sell
non-competing
products.
Ask those
webmasters for
Link Exchanges.
-
Create
a signature
that goes at the
bottom of your
emails (like
your Resource
Box) with the
announcement for
your eCourse.
OK,
now you know enough
about eCourses to
get started.
-
Pick
your product or
service
-
Pick
your eCourse
topic.
-
Write
your eCourse.
-
Select
your
Autoresponder
software.
-
Market
your eCourse
-
List
it here
-
Enjoy
your life!
When
you've finished
writing your
eCourse, and you're
ready to list your client
attracting
information, click
here.
Need
some more great tips
to write your
eCourse? Click
here.
For
a great system to
manage your eCourse,
click
here to go to
eCourse Wizard.
Here
are the links to
Sequential
AutoResponder
Suppliers
Aweber
Smart
Autoresponder
Any
more questions about
how to prepare your
eCourses?
Check
out our Frequently
Asked Questions page
or Click
here and ask me how
I can help you
|
